SARAH BALAGIA
copywriter & marketing creative

This is one of my favorite projects I worked on at Omaze. We teamed up with John Legend to raise money for his nonprofit, The Show Me Campaign, and renovate a performing arts facility in his hometown.

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John offered fans the incredible opportunity to have him sing at someone's wedding. To promote it, we shot a wedding video with John's two dogs, Puddy and Pippa. It was internet gold.

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I concepted the video, wrote the story beats and—possibly the most important of all—wrangled the dogs on set. We shot the whole thing in 40 minutes and it was an unforgettable experience.