SARAH BALAGIA
copywriter & marketing creative

DAY ONE AGENCY
e.l.f. Cosmetics
social & paid campaign

So proud of this one. To launch e.l.f.'s new Glow Reviver Lip Oil we tapped into the universal truth that people can be absolutely, can't-leave-home-without-it obsessed with their lip products (myself included).

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I thought, "What if there were an emotional support group for people obsessed with lip oil?" and boom. I wrote up a script and we collaborated with e.l.f. to bring the vision to life!

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We produced a hero spot with social-first cutdowns, as well as ancillary paid spots with strong CTAs.